Wednesday, March 30, 2016

Globalization in EMV Credit Cards / Chip Cards




EMV cards (Europay, Mastercard, and Visa), are the "new-ish" global standard for debit and credit cards. The cards now come with a computer chip installed that are suppose to be more protective and authenticate transactions. As seen in the chart, the Unites States is pretty late getting on board with chip cards.  The US has adopted the use of EMV cards as an effort to cut down on data breaches, fraud, and counterfeit. The cards basically serve as a security system for your funds.  While they cannot prevent data breaches, they make it a lot harder for thieves to convert it to cash. Chip cards are an image of globalization because it shows how an European concept that actually came about in the mid 90's has just now been brought to our own country and is on the rise. This idea of globalization stood out to be because when do we ever hear about the US being last to catch on when it comes to technological advancement? In fact, because the US is so late to catch on, tourist from other countries find it virtually impossible to use their smart cards to make purchases within the United States. This globally adopted system makes it easy to travel freely without any card restrictions. While US usage of these cards are surprisingly low, the percentage of  EMV cards are expected to reach 73% by the end of 2016 and up to 96% by the end of 2017.  All in all, chip cards are just another way of showing how our global society is changing everyday.





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