Thursday, May 5, 2016

Globalization of the Beer Industry

There might not be anything better in this world than to crack open a cold one after a long days work.   Pretty much any bar that you walk into will have a large variety of beers to choose from.  Some being American made, and others imported from other countries such as Germany or Mexico. The beer industry has been apart of this world dating back to 1800 BC (Circa).  It is said that a “Hymn to Ninkasi,” the Sumerian goddess of beer, is inscribed on a tablet, about 4,000 years after men first leave evidence of brewing activity.  When the Prohibition occurred and formed the 18th amendment, outlawing the sale of alcohol, an increase of illegal production and sale of beer (known as “bootlegging”) occurred.  In 1933, Congress would write the 21st Amendment that repeals the 18th Amendment. To this day beer has been transformed because of globalization.  In 2015, the U.S. beer industry shipped (sold) 206.7 million barrels of beer – equivalent to more than 2.8 billion cases of 24- 12-ounce servings.  Studies show that 85 percent of all beer was domestically produced, and 14 percent was imported from more than 100 different countries around the world.   Beer has become so popular now that it seems every other commercial is advertising it.  Globalization has benefited the beer industry because it has provided bars and taverns with a larger selection of crafts for their customers.  It has also influenced competing companies to strive and develop new ways for making their beer the best in the market.  The first diagram displays the countries with the most breweries around the world, and the second diagram illustrates each countries favorite beer to consume.

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